How To Instantly Boost Form Conversions By 20-30%
An insight into human psychology.
When you ask people to write down information, or ask them a question on your forms, tell them why you're asking them that question.
You'll increase your conversion rate of form by about 20-30%.
It’s that simple.
Example: What's the reason you're looking to (insert desired outcome)
We're asking you because _____________
We're asking you so we can ____________
We're asking you, so we know how to _____________
**or add, "The reason we're asking is," etc...**
Having any reason will boost conversions.
Having good reasons will boost it even more and make them feel that you're really trying to help them out by asking them those questions.
The psychology behind this was discovered by Daniel Kahneman.
In his seminal work, Thinking Fast & Slow, Kahneman found that when communicating a reason with people, whatever the reason, the chances you got what you wanted exponentially increased.
The example used was trying to get to the front of a packed line for the photocopier in an office.
If you tried to cut without a reason, you’d likely be let in 30% of the time.
By adding a reason — any reason …
… because my boss really needs this
… because I’m in a rush
… because I want to get this done now
… because I want a longer lunch break
— the chances you’d be let in jumped to 75%+
Crazy.
When you ask someone a question without them understanding a reason, their mind is likely to automatically enter self-defence mode and they’ll begin to wonder and question why you’re asking them the question.
From here, they subconsciously look for a way to get away from you.
That’s not ideal.
If you add an explanation, or a reason why, the subconscious mind flips from feeling like you’re taking something from them, to now giving something to them.
Powerful.
Try it out next time and see how it converts.
With love and gratitude,
Nick